The advertisements of Tidy provide valid research information. C. Product benefits may include home delivery. Monette has posted over 100 book reviews on discussion forums. Educate the target. Given this information, which of the following advertising appeals is used by Duski? Which of the following is true of the philosophy of wide sharing in decision making prevalent in the United States? Answer: E Page: 17-18 25._____ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction. 8. A firm that displays characteristics of relationship marketing is forward thinking and puts the customer at the centre of its thought process. It cannot take unlimited space or time. Which of the following is a characteristic of customer-driven marketing? However, the increased use of facebook, blogs, and twitter has converted advertising from monologue to dialogue. D) Services are typically produced and consumed at different times. E. Makes use of non-traditional media. Weekly c. Monthly d. Quarterly 6. Salespeople selling in foreign markets should tailor their presentations and closing styles to each market. Democracy is the form of government in which the people of a nation have the power to choose their representatives. Until recently, the main idea of services marketing was that services are different from tangible goods. The source of advertising is known. He informed her that, in addition to this, she was also expected to identify ten potential customers. E) Customers don't know what is possible. A. 2 years ago. A. B) Participants share benefits as well as control. _____ is the element in the promotional mix that evaluates the public's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance. D. Immediate feedback and capability to close sales. A) Advertising B) Sales promotion C) Direct marketing D) Publicity E) Public relations Answer: C Page: 18 26. Select one: O a. advertising O b. a large number of entry barriers o ca significant number of sellers O d. product differentiation A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods. a. Relationship selling is more often used in selling situations for consumer goods. 0. he acceptance of the idea that _____is/are an instrument for social action is the fundamental concept of U.S. corporations. Corporate blogs are easy to maintain because they do not require in-depth writing or monitoring of comments. A. a. It should come from a publicly functioning and registered body. She also frequently reviews products and services and posts her reviews on local restaurants on review sites. A) Participants maintain independence outside the framework of alliance. While this definition implies a systematic approach to marketing, marketing research is often performed as a reaction to a problem that occurs. Share Your Essays.com is the home of thousands of essays published by experts like you! Which of the following statements is true of crowdsourcing? Answer: A It uses Facebook to promote its products. In this case, Wild Plus engaged in: The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. - 21221622 nagarbilari is waiting for your help. In a journalistic style it talks about the safety, efficacy, and reasonable price of the product. Which of the following is a similarity between trade sales promotion and consumer sales promotion? E. The customer perceives higher ris These include newspapers, magazines, radio, television, billboards, transit cards, sandwich boards, skywriting, posters, anything that aids communicating in a non-personal way, ideas from one person or group to another person or group. A) The ability to reach large audiences with the advertising message B) The ability to create images for brands C) Cost-effective method for communicating with large audiences D) Personal nature of the message 19) 20) Which of these is NOT a reason why marketers use advertising? They do not include people talking to each other: first, talking is personal and advertising is non-personal; and second, there is no way to use people talking to each other for advertising-word-of-mouth is not an advertising medium, since you can’t control what is said. Which of the following statements is true of advertising in social media? a. In services marketing, a service provider is the product. 19) Which of the following is NOT a characteristic of advertising as a form of promotion? Advertising is used for cumulative effect over time to build image, awareness, loyalty, and benefit recall. There are other differences, too. A) fixed annual budget B) suitable for long-range planning C) priority given to role of promotion as an investment D) calculated to reflect what the company can spare for marketing … D) They view the marketing environment as a controllable element. On the basis of the data, the firm customizes its products and services according to the needs of the appropriate customer segments. ms_ochoa. Which of the following processes is used in social media monitoring? And since both advertisers and advertising agencies are formal organizations, their personnel follow accepted rules and regulations in their operations and mutual dealings. Therefore, the rival firms remain all the time vigilant about the moves of the firm which takes initiative and makes policy changes. Which of the following is NOT a characteristic of monopolistic competition? After her presentation, Glenda faced tough objections from her clients who were skeptical about the product's necessity and usefulness. Which of the following is a difference between pioneering advertising and competitive advertising? Which of the following is NOT a component of the marketing mix? Business Characteristics - 2A ... 75% average accuracy. Philip Kotler and a large band of academia also think that it is rational in its assumptions about human behaviour and strongly positivist in its epistemology. _____ are independent and not associated with the marketing efforts of any particular company or brand. Save. While this definition implies a systematic approach to marketing, marketing research is often performed as a reaction to a problem that occurs. A) External factors that come from unfavorable trends or developments that lead to deteriorating revenues or profits. In the _____ of the product life cycle, the promotional strategy is to emphasize the product's differential advantage over the competition. will appear. Mass mediated messages are not only rapid but transient and ‘non-personal’. 24. In this case, which of the following types of sales promotions does Kelly's Kitchen offer? Business Characteristics - 2A DRAFT. PR pieces are usually not so perceived. While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. Which of the following is a characteristic of mass marketing? Characteristics of Marketing Planning: Marketing planning has the following characteristic features: 1. The healthcare industry is one of the largest industries in the United States and provides more than 14 million jobs for wage and salary workers, according to the Bureau of Labor Statistics. It is a periodic activity and must be conducted regularly. In infomercials, companies put ad messages in web-based, mobile, console, or handheld video games to advertise or promote a product, service, organization, or issue. Which of the following statements is true of buying decisions? Based on the votes, Wennel Inc. would announce the winner and also offer a job at its firm. Larger customer base than other markets Derivative demand Negotiated sales Complex and expensive products The advertising information which comes from a company, organisation or association, also contains the company’s logo, address, and telephone, e-mail, etc., which are identified as part of the message. Understanding the advertising response function helps marketers: Duski, a very expensive brand of clothing and accessories, promotes its products by appointing famous personalities as its brand ambassador. Which of the following is not a characteristic of oligopoly firms? _____ is the number of times an individual is exposed to a given message during a specific period. Advertising: Under oligopoly a major policy change on the part of a firm is likely to have immediate effects on other firms in the industry. Which one of the following is not a characteristic of the target markets in B2B marketing? Kelly's Kitchen, a popular chain of fast food restaurants, offers a kids' meal pack free with every purchase of its newly introduced luxury meal pack. Unlike trade sales promotion methods, consumer sales promotion methods are: An alternative to a commercial spot is _____, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. Which of the following statements is true of sales promotion? Our mission is to provide an online platform to help students to discuss anything and everything about Essay. Paid for: “Paid for” is pretty straightforward. In the selling process, which of the following is true of the needs assessment of prospective clients by salespeople? 4. Advertisers have to decide about all aspects of their advertisement in terms of what and how much the public should know about a product or service. _____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Published by Experts, The Revolutionary Movement in India – Essay, 9 Problems Faced by Iron and Steel Industry in India. A reasonable person might perceive the “article” as having been written by a reporter who had investigated weight-loss programmes and decided to objectively discuss this particular one. ..Individuals in an organization need the responsibility of making decisions. Which of the following is part of defining the sales goal of a company? Sales promotion's greatest strength is in creating strong desire and purchase intent. Which of the following is a characteristic of monopolistic competition? There is involvement of Mass Media in advertising. Played 37 times. Which of the following is a characteristic of advertising as a form of promotion? What Are the Characteristics of Marketing Channels?. Relates to the brand. Kriyoto Inc. is a manufacturer of printers, scanners, and other office equipment. Which executional style of advertising does Magnira use? It is a periodic activity and must be conducted regularly. Short and sweet. C) It should … 2. Which of the following is a characteristic of the affordable method of establishing a marketing communications budget? a. Uses of Marketing Research: Marketing research is the gathering, recording, and analyzing of Market Information that relates to a specific problem in marketing products or services. Include a call to action. 5. a. non-price competition, such as advertising and promotions b. perfectly elastic demand curves for individual firms The four unique characteristics of services were widely accepted among scholars and marketers. A) financial ability B) longevity in the market C) special needs D) location E) volume of business Answer: B) longevity in the market Which of the following implications does social media pose on marketers. Advertising is increased as a product enters the decline stage of its life cycle. Legally, a sponsor must identify herself as the sponsor of an ad. So, the characteristics of Democracy are based upon having a government in which the public has the right to electing their governing legislation. Achievements and Criticism of Third Five Year Plan (1961-66) in India, Difference between Pull Strategy and Push Strategy of Marketing, Essay on Leadership: Introduction, Functions, Types, Features and Importance. Magnira Corp., a manufacturer of hygiene and personal care products, launches a new toothpaste "Tidy" that claims to be more effective in maintaining oral hygiene than other brands. Customer-orientation: All business activities should be directed to create and satisfy the customer. Publish your original essays now. A) Companies understand customer needs even better than customers themselves do. 7. by ms_ochoa. Another form of controlling aspect is that the mass mediated advertising message has a certain length and format. A) It is essentially tangible. But advertisers cannot say anything in an uncontrolled manner. Which of the following is(are) characteristic of the marketing strategy that would be appropriate for a firm like Otis Elevator, which sells installations in the business market? Tool For Promotion: Advertising is an element of the promotion mix of an organization. So what are the characteristics of an effective advertising campaign? A) fixed annual budget B) suitable for long-range planning C) priority given to role of promotion as an investment D) calculated to reflect what the company can spare for marketing … This prevents the audience from getting a misleading idea about the ad or its contents. C) Its production is majorly tied to a physical product. Trust is key. The various media are the non-personal channels of communication that people have invented and used and continue to use. B) It should be based on facts and valid assumptions. The set of marketing tools a firm uses to implement its marketing strategy is called the: ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Glenda, a sales representative for Revo Appliances Inc., had to deliver a presentation on her company's latest offering: an innovative food processor. Since it is an ad, somewhere on it there must appear the word “advertisement” to ensure the audience does not think it is an objective reporting of news. Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? If the ad is not identified as such, the audience could perceive it as news about a product, rather than an attempt to persuade the audience to buy it. Each of those companies have a marketing department. D. Purchase action is immediate. Large number of sellers B. Differentiated products C. Advertising D. Barriers to entry Which of the following describes monopolistic competition? The purpose of this book is to discuss some basic elements of persuasion. 4. A)maintaining and building trust with the customer B)developing and establishing a relationship with the customer C)increasing company profits through sales D)increasing company profits using a pricing strategy a. Which of the following is a combination of sales automation and Internet technology that some marketers are using in an effort to enhance customer satisfaction and bring in more business? Hopkins understood that the promise of rules, control, and elimination of risk appeal more to most managers than any other creative platform. D) Customers know what they want. Value communication. This is most likely an example of _____. It rewards these customers by giving them gift coupons and cash prizes. The marketing plan should focus on strategies and for the first year, goals and strategies should be projected _____. Personal selling is not required when buyers are well informed and geographically dispersed. Fournotts Corp., an electronic equipment manufacturer, collects data about its customers through customer interactions. Here are 9 characteristics: Appeal to the right audience. Review sites lack the scope for two-way interaction between marketers and consumers. As a good salesperson, how should Glenda respond to this situation? Pioneering advertising is heavily used during the _____ of the product life cycle. E. Makes use of non-traditional media. a. barriers to entry into the market b. product differentiation c. advertising d. a signifigant number of sellers. Advertising doesn’t have that problem. Which of the following statements is true of personal selling? These instructions given to Rita are referred to as _____. People who buy a competitor's product most or all of the time are price buyers. b. Identified sponsors mean who- so-ever is putting out the ad tells the audience who they are. Edit. The four unique characteristics of services were widely accepted among scholars and marketers. B. Non-paid form of promotion. According to Charlene Li and Josh Bernoff of Forrester Research, _____ are those who read blogs, listen to podcasts, watch videos, and generally consume media. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately. PR creates news releases and sends them to news media in hopes they will be run. Meaning of Direct Marketing 2. Aggressive selling is a characteristic of Selling concept. That is why advertisers want to create unforgettable and easily memorable messages so that at least a part of the message is absorbed by the potentials, the message must catch the attention, create interest and desire and motivate to act. Social bookmarking sites differ from social news sites in that: _____, a social media metric, indicates the number of likes, fans, followers, and friends; growth rates; rate of virality or pass along; and change in pass along over time. Which of the following statements is a characteristic of negotiation? Disclaimer Copyright. Which of the following statements is the objective of public relations? Doodle Inc., a renowned interior design services company, tries to increase its customer base through increased web presence. Content Guidelines 2. Focused. D) Participants focus on an individual country market. World’s Largest Collection of Essays! Immediate feedback and capability to close sales. TOS4. Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Characteristics of Services. Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? Which of the following is NOT a characteristic of one-to-one marketing? Which of the following is NOT a characteristic of advertising as a form of from MKTG MISC at British Columbia Institute of Technology Anybody or everybody cannot come out with an advertised message. The main aim of the advertisement is to attract the customer and create an urge to possess that product. Several messages from different sources bombard the senses of the receivers every hour. E. The customer perceives higher ris Threads Inc., an apparel manufacturer, employs personal selling to market goods. There are two reasons for this: first, it’s a legal requirement, and second, it makes a good sense. Which of the following is not a characteristic of monopolistic competition? _____ are websites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services. The field of services marketing was developed in the late 1970s in order to distinguish marketing of services from general marketing. B. Repetition is used within the ad/offer. Which of the following statements is a difference between paid media and earned media? To avail the cash refund, he needs to fill out a form provided by Kriyoto and email proof of purchase along with the form. It seems to be simple, yet full of paradoxes. B) External factors that reflect the potential that can be realized through marketing strategies. Low cost per contact. back 63 Public relations can reach prospects who prefer to avoid mass media and targeted promotions. B) External factors that reflect the potential that can be realized through marketing strategies. asked May 24, 2016 in Business by Emily A) Companies understand customer needs even better than customers themselves do. If time or space is bought in the media, the ads (as long as they follow the guidelines set down for good taste, legal products and services, etc.) Characteristics of services apply universally to any service. Advertising must be crafted to be effective in stimulating consumer response and to do that art is necessary to captivate the audience of the advertisement. A sales manager at Guilden Corporation, a manufacturer of consumer durable goods, instructed his new salesperson, Rita, to sell five flat screen televisions per week. E) A client's presence is not required for rendering a … C. Product benefits may include home delivery. As a social media user, Monette would best be characterized as a _____. 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