The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). C) sponsorships. Sales promotion is often used to motivate prospective consumers to try new products and services. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). Point of Purchase Display 7. An example would be offering 20% off on certain products to the customers. Attitudes toward a brand result from a combination of _____ attitude-formation processes. Q. It was totally sporadic and unplanned. Sales promotion examples are all around us. Sales promotion helps in increasing sales in a short span of time. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Consumer Sales Promotion. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. Packaging 8. A delayed: Term. Answer: TRUE: 66) Trade promotion is directed at end consumers. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. Generally sales promotion provides an incentive for purchase. JULIE: Definition. Advantages of Sales Promotion. Therefore, our focus in the following will be on price and supportive nonprice promotions. Example of Consumer Sales Promotion. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. Coupons. View answer. Consumer promotions are geared toward customer needs and wants. Tags: Question 5 . Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Promotions are used to gain potential customers or keep current customers satisfied. These tools are unique in their way and directed differently to these three groups. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? A Hedonistic: Term. Nakita: Definition. D) internal PR. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. SURVEY . Definition. E) crowdsourcing Direct Mail 9. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. BIG discounts. A) sales promotion. Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. ANSWER: (3) Rebate/cash refund offer. However, the promotional choices available to the B-to-B marketer are not as extensive as those found in the consumer or trade markets. Other Forms of Promotion. A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. Personal Selling 2. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. This activity contains 28 questions. Similarly, discounts in cash or goods may also be offered to dealers to stock new products or deal with new services. Correct answer: (D) central- and peripheral-route. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. Term. Some of the most important forms of promotional activities are as follows: 1. Hence it becomes inevitable to enquire about its influence on Consumer Behavior. Personal selling and advertising are the two best known forms of promotion. Q5. Sponsorship . In other words, the AIDA model is an applied stimulus-response model. 2. Answer: TRUE: 68) Pull promotion activities give the intermediaries incentives … The sector is characterised by products having . sales promotion activities all over the world. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. 3. 2. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Advantages of Sales Promotion. It was then, only a minor activity related either to advertising or to personal selling.. Usually, free samples are provided through dealers during such introduction. B) guerrilla marketing. Business organizations spend a considerable amount of their budget towards the Sales Promotion activities. Sales Promotion Techniques. Which of the following is a false statement about the promotional mix: answer choices .