10 Questions to Ask before Choosing an Ad Agency. Just be sure that you select someone you are confident in. 410.280.5452 These questions are normally asked over the course of three meetings and are segmented into the following topics: Organization Discovery, Building a Customer Persona, and Engaging the Customer. Some teams require a daily meeting during a major project, while others meet weekly or bi-weekly. I wrote: 8. By Sara O’Brien. By Sarah Johnson Dobek, Founder & President at Inovautus Consulting. So, without further ado, let’s dive into the 30 questions that will help you bring on the ideal advertising agency partner for your brand. Make yourself available so that your marketing agency can leverage your experience. If you are having a hard time figuring out where to start, here are some important questions that can guide the initial conversation: 1. Who are some of their previous clients? That said, experience within your industry may or may not matter. Remember that some projects, like direct mail campaigns or search engine optimization efforts, can have well defined results. 1. Kayla Hammersmith ... creative briefs have been used in the advertising industry to ensure that the agency and the client are completely aligned … Depending on your needs, you may be okay with their strengths and weaknesses. It will be extremely helpful to know what to expect so that your project stays in scope, and there are no surprises down the road. These are some of the major questions that you must ask the TV advertising agency before deciding to work with them. If there is anyone that knows your brand, the industry, and your customers, it should be you. How frequently will we meet to discuss current and future initiatives? Ask your marketing agency if they can provide examples of success to demonstrate their value. Make yourself available so that your marketing agency can leverage your experience. Or maybe they have designed the look of your new brochure and they need you to provide them content. Experience can't be taught, and working with an established marketing agency allows you to reap the rewards of years of graphic design, programming, search engine optimization and other departmental work. Will the agency outsource any capabilities that it does not specialize in and, if so, how will those projects be managed? Success can mean a lot of things to different people. Some have a single employee who is responsible for designing and building websites, crafting custom marketing strategies, running PR and more. How quickly do I need to respond to you to maintain our timeline? Questions to ask when Evaluating Advertising Agency While many individuals set out to search an advertising agency in Qatar that can develop a promotion plan for their business, few comprehend that ad … Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. Less research is needed, partnerships may have already been established, and they can hit the ground running. Does the account team that will be working on your account fit with your company’s culture? How to Answer Advertising Interview Questions As you answer questions in an advertising interview, you'll want to show your knowledge of the industry and the agency or company … Most marketing agencies will work around your communication preferences, but with website links, logo proofs, and other digital assets going back and forth, email will likely be one of the primary channels between you and your agency. Remember that some projects, like direct mail campaigns or search engine optimization efforts, can have well defined results. 410.280.5451 The relationship that you have with your account team is crucial. advertising, analytics, api, banner vendor sourcing, bitmap, bitmap graphics, brand, brand disloyalty, branding, business card design, buyer mentality, caching, call to action, cms, coding, content management software, conversion rate, crossword puzzle, custom mailer packaging, daily deals sites, demographics, document formatting, ecommerce, email marketing, empowered customers, engagement rate, eps files, event planning, facebook, flash, google, graphic design, graphic files, infographic, life of a graphic designer, linkedin, logo, long-tail keywords, map creation, market niche, marketing, marketing campaigns, marketing crossword, natural search, online, organic reach, package design, packaging labels, page size, paid advertising, paid search, pay per click, pinterest, plugins and widgets, potential client discussions, product value, puzzle day, reasons to rebrand, search engine navigation, search engine optimization, search marketing, seo, site navigation tips, social media, t-shirt design, top 6 reasons to refresh your brand, twitter, unoptimized images, ups, vector graphics, vector logos, vehicle magnet modification, video training, voice, website, website development, worldship, Posted on February 20, 2015 Time and again I hear of agency … 8. for them to move forward? 14. If you cannot be available for approving designs and project plans, think about the person on your team who could be in charge of this to ensure that deadlines are met. Once an agency … We’ve all been there. Case studies and other marketing reports can be a good way to assure you that an agency can … 3. What are and when are the first milestones? Every agency is better at some things than others, so you’ll want to have a good idea of what your company needs to accomplish to make sure it’s a good fit. How long has your marketing agency been in operation? Ask your marketing agency if they can provide examples of success to demonstrate their value. Make sure you are clear about what work will fit in the monthly retainer or project fee. Some have a dedicated project manager that serves as a middleman between you as the client and their internal team. Here are 8 questions you should ask. Your agency may give you a website design that you need to approve. What are your expectations for me as a client? Each agency/client relationship is different. How much will my project cost and what are the other billing details that will impact me? What is the background of the individuals who will be working on my project? 4. Who will I be working with directly on my project? What do I need to pay to start and when are the rest of the project costs due? Unless your product/service requires a very intimate understanding of the industry you operate in, a fresh set of eyes outside of the norm can be a good way to refresh your marketing and reengage customers. You are considering increasing your marketing efforts by hiring an advertising agency. Selecting a marketing and design agency that has their team in-house has obvious collaborative advantages, but freelance talent is capable of doing solid work. All Rights Reserved. It is also important to make sure that the agency is currently not working with any of your direct competitors to avoid conflict of interest. Ask good questions This point is so … If you’re a leader at a marketing agency who’s in charge of hiring new account managers, use this list of account manager interview questions to come up with some great new questions to ask … In addition, ask for the following: Samples of relevant work; Case studies, particularly of long-term commitments showing outcomes over time . Should I make myself available at certain times for questions? How much experience do you (or your team) have? The end goal of your marketing project might be money in the door, e-newsletter signups, more website viewers, or just a better looking logo. Every company was new at some point, so it is up to you to weigh the benefits of an accomplished marketing company versus those of an up and comer. How many revisions and edits can I make on my project? It’s important to ask the right questions when it comes to working with a new advertising agency. The end goal of your marketing project might be money in the door, e-newsletter signups, more website viewers, or just a better looking logo. 2. If you are a public relations firm, it might not be a great idea to work with your top local competitor's agency. Home » Advertising + Marketing » 5 Questions to Ask Your Next Branding Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency … You want to make sure you made the right choice, and if your agency can answer these questions … Understand how client on-boarding works and how the agency will ensure that its account team will completely understand your business and competitive environment. This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. What are the costs for third party expenses (stock photography, website hosting, printing, etc.)? Here are the 41 Questions Marketing Consultants Should Ask … It can take months to test what works and then amplify these results, but the agency needs to be able to demonstrate success in numbers that stakeholders outside of the marketing department can easily understand – leads, customers and revenue. Get details about agency or client side experience and the various functions your prospective partners have held. You are looking to go through a complete rebranding process. Whether you are looking for a website design or marketing campaign development, partnering with a marketing agency can elevate your company to the next level. 5. Talk with your team and determine how often you would like to check-in with your agency. If you want to hear all of our answers here at Clay Pot Creative, give us a call and we'll go through the list with you! Recently, our industry has started to embrace a new methodology that is based, A meme is defined as an image, video, phrase with bolded, capitalized text that is virally shared across social media networks. Make sure that an agency you choose is aligned with the end product you are looking for. When interviewing any potential marketing agency you are considering, ask if they use freelancers or not, how often, and their work experience. 888.412.7469 Who is your ideal client, and why? 8. What are the costs for third party expenses (stock photography, website hosting, printing, etc.)? What are and when are the first milestones? Working with skilled graphic designers, knowledgable developers and programmers, and marketing professionals allow them to leverage their experience while you focus on what you are best at: running your business. It is important that you feel confident in the experience and expertise of the people responsible for your success. Ask what the marketing agency expects from you. Inquire about who owns the artwork, coding, files, photography, and other brand assets. When you are considering hiring a marketing agency one of the first questions you should ask is who will be managing your account and who will be executing the work. Some are entirely automated and you just fill out a form online to get things accomplished. 15. Ask questions about its churn rate, training and core company values (a good consultant can help as some of these areas are under the surface and agencies don’t readily share information … If you want to hear all of our answers here at Clay Pot Creative, give us a call and we'll go through the list with you!« Return to all Blogs. Some have an art director or programmer work with you directly on your project. Just remember, the most important topics to discuss during the RFP process are those that will matter to your brand’s success. An agency that focuses primarily on packaging might not be the best for a website design project and a marketing company that deals mostly on business cards certainly shouldn't be setting up an integrated eCommerce build for your organization. A great client-agency relationship is based on honesty and trust. Should I make myself available at certain times for questions? Nearly every marketing project is a two way street. What do I need to pay to start and when are the rest of the project costs due? Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. On the other hand, a versatile agency can be beneficial because the account team will be experienced in reaching consumers using different tactics. 4. Others have individuals who take care of each of these projects as the sole focus of their job. There are various models in place from agency to agency. 2. Now you know what you need to ask or look for before working with an advertising agency. Others have individuals who take care of each of these projects as the sole focus of their job. As a marketing agency, we will just say please don't necessarily go with the cheapest option available. Some have a dedicated project manager that serves as a middleman between you as the client and their internal team. Do you have relationships with any competitors I should know about? Understand the overarching process of how your project will be completed. You are not happy with your current marketing firm and want to see a change. Do you have any experience within my industry? As marketers, we’re always looking to launch campaigns faster and increase ROI. Will your team have direct communications with the third party vendor or will everything go through the agency. Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. When you begin the vetting process, your team will probably come up with tons of requirements and questions that you want to ask. 3. What needs to be given to the agency (logos, files, copy, etc.) How quickly do I need to respond to you to maintain our timeline? What do you as a client need to do at that time? All have their own distinct advantages and disadvantages, but finding out on the front end will help you analyze if it is a structure that will work for you. Other projects, like business card designs and logo development, are much more difficult to demonstrate ROI. Every company was new at some point, so it is up to you to weigh the benefits of an accomplished marketing company versus those of an up and comer. Questions to Ask an Advertising Agency Before you sign a contract with an advertising agency, make a list of questions you want to ask … Most people ask if their agency will be available to answer their calls and emails, but what about the time you realistically have to approve designs and content? That said, experience within your industry may or may not matter. Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. One of the main reasons that you are looking to partner with an agency is because there are not enough hours in the day to get everything done. Experience can't be taught, and working with an established marketing agency allows you to reap the rewards of years of graphic design, programming, search engine optimization and other departmental work. 12. 10th May 2018. Inquire about who owns the artwork, coding, files, photography, and other brand assets. 13. How do you communicate with clients? We work with you to scale winning Facebook ad … As far as the meeting happening in-person or over the phone, make your wishes clear to the agency to make sure they accommodate your needs. Understand the overarching process of how your project will be completed. Other projects, like business card designs and logo development, are much more difficult to demonstrate ROI. Some marketing agencies specialize on specific types of projects. What needs to be given to the agency (logos, files, copy, etc.) Be clear in the amount of time you can give an agency for questions, status updates, meetings, etc. The digital agency you choose should be able to present a brand new approach to achieve your goals. What happens if my project goes over budget? Now, the Internet has taken, 1682 Village Green, Crofton, MD 21114 Let's get started with a quick quote. This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. Inquire how many edits to your project you are allowed to make before additional costs will be incurred. All have their own distinct advantages and disadvantages, but finding out on the front end will help you analyze if it is a structure that will work for you. The right marketing agency will ultimately give you the best return on investment for your allotted marketing budget. Just be sure that you select someone you are confident in. An agency that focuses primarily on packaging might not be the best for a website design project and a marketing company that deals mostly on business cards certainly shouldn't be setting up an integrated eCommerce build for your organization. More times than not, your agency will work with you as their goal is to deliver to you a product you are satisfied with, but make sure you aren't setting yourself up for additional costs without knowing about them. Ask for a timeline of events and milestones in regards to your project, and remember that many of those events require action on your behalf before the marketing agency can move forward. We can help with that. Ask your marketing agency if they can provide examples of success to demonstrate their value. If you have further doubts, you can go ahead and ask more questions to have better clarity about the agency. Last week I wrote a post on how to ace your agency interview.One of the tips was about asking the right questions during your interview. Want to get straight to the details. If you are a restaurant that is looking for marketing assistance, it is probably a good thing to choose an agency that works with other restaurants. What do you as a client need to do at that time? 7. Some have an art director or programmer work with you directly on your project. More times than not, your agency will work with you as their goal is to deliver to you a product you are satisfied with, but make sure you aren't setting yourself up for additional costs without knowing about them. 6. So, let's get to it. When selecting an agency, be sure that you can walk away if the relationship sours. 5. Ask for a timeline of events and milestones in regards to your project, and remember that many of those events require action on your behalf before the marketing agency can move forward. Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. Working with a marketing and design agency that has worked in your field can give them a head start on your project. Please enable JavaScript to use this contact form. Let them explain the project from start to finish so you know what to expect as you move forward. Some marketing agencies specialize on specific types of projects. When selecting an agency, be sure that you can walk away if the relationship sours. As a rule, do not work with any marketing agency that will not give you these. Your agency may give you a website design that you need to approve. Unless your product/service requires a very intimate understanding of the industry you operate in, a fresh set of eyes outside of the norm can be a good way to refresh your marketing and reengage customers. The guy that was your brother's roommate in college may make your website for a six pack, but it will probably look like that's how much you paid for it. Success can mean a lot of things to different people. Questions to Ask When Selecting an Advertising Agency: What is included in the monthly retainer? If you are a public relations firm, it might not be a great idea to work with your top local competitor's agency. Make sure that an agency you choose is aligned with the end product you are looking for. Whether you have worked with an agency in the past, or this is your first experience, there are certain questions you should ask a potential advertising agency. Hiring an agency requires a bit of … 6. Whether you are looking for a website design or marketing campaign development, partnering with a marketing agency can elevate your company to the next level. 10 Questions to Ask for Advertising Success. Marketing Themed Crossword Puzzle In honor of today being National Puzzle Day... From Coca-Cola to Starbucks or Disney to Reebok, even the most widely recognized... © var year = new Date();document.write(year.getFullYear()); Clay Pot Creative. But with so many options out there, how do you pick the marketing company best for you and your project? Your team needs a change instead of the same old thing that didn’t work. Upon completion of my project, what do I actually own? While an agency can help you with achieving your set goal, it can also ruin the purpose of releasing the ad. As a marketing agency, we will just say please don't necessarily go with the cheapest option available. Ask about the experience and background of anyone who is working on your project. Year End Report Design and Layout Colorado Campus Compact, Atlas Roofing Pocket Folder Design & Printing, Realities For Children Custom Invite and Event Program Design. 26 Account Manager Interview Questions and Answers. The 10 difficult questions you should ask your agency in a pitch. How much of the work will be outsourced? Ask your agency if they have any relationships established that might impact your working relationship. And it is crucial to choose the right partner that will give you the best return on investment. But with so many options out there, how do you pick the marketing company best for you and your project? There are various models in place from agency to agency. Ask how often you will receive updates, when you will receive them, and contact information in case you have an emergency that requires immediate attention. Inquire how many edits to your project you are allowed to make before additional costs will be incurred. Can you talk me through the process of completing my project? If you are a restaurant that is looking for marketing assistance, it is probably a good thing to choose an agency that works with other restaurants. Nearly every marketing project is a two way street. Let them explain the project from start to finish so you know what to expect as you move forward. Is the agency a one-stop-shop for all of your marketing needs or does it specialize in one area? How do you plan to execute digital marketing differently than our current approach? Most marketing agencies will work around your communication preferences, but with website links, logo proofs, and other digital assets going back and forth, email will likely be one of the primary channels between you and your agency. If this describes your situation, chances are you on the hunt for a new advertising agency. Ask about the experience and background of anyone who is working on your project. 9. Some agencies have … 11. Here are the ten most important advertising questions you need to ask when creating any campaign: What is your single key message in one sentence? When speaking with a marketing agency, find out the full costs of the project. We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency. What happens if my project goes over budget? Once you have all the numbers, weigh them against all the options available to you and decide which one is the most valuable (quality of work, cost, timelines, etc.). What I’m going to write about today are simple questions you can ask while interviewing a prospective advertising agency. Are there examples and color schemes I enjoy that might help you? When interviewing any potential marketing agency you are considering, ask if they use freelancers or not, how often, and their work experience. Some have a single employee who is responsible for designing and building websites, crafting custom marketing strategies, running PR and more. In my last post , we discussed when prospective agency clients should ask for references and why that matters in the agency/client courting process. The internal configuration of design agencies are all over the map. 10. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. Working with a marketing and design agency that has worked in your field can give them a head start on your project. 10. By Jay Conrad Levinson. The internal configuration of design agencies are all over the map. Geoff Griffiths. TV advertisement is a huge investment and hence, it must be done correctly to achieve the best results. Some are entirely automated and you just fill out a form online to get things accomplished. Ask your agency if they have any relationships established that might impact your working relationship. If you’re considering an agency change or are thinking about hiring a new marketing partner, here are several questions you should ask before making your decision. They usually have a, Remember the days where the anticipation would build waiting to see what Super Bowl ads would air during the game? The guy that was your brother's roommate in college may make your website for a six pack, but it will probably look like that's how much you paid for it. 7. 5 Questions to Ask When Evaluating Advertising Opportunities August 7, 2014. Ask about their capabilities in web design … Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. These are the type of questions that address your day-to-day relationship with the agency, rather than inquiries about high-level strategic thinking or questions about how the agency … What are some measurable examples of success your clients have had based on your work? What is your experience and do you have any specialties? What planning and strategy exercises will be required to get the account team up to speed? August 4, 2014 The Top Ten Questions to Ask Your Online Media Agency. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest … Not sure if you’re covering enough ground with your current list of questions? 5 Questions to Ask Your Next Advertising Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. Working with skilled graphic designers, knowledgable developers and programmers, and marketing professionals allow them to leverage their experience while you focus on what you are best at: running your business. As a rule, do not work with any marketing agency that will not give you these. Freelance employees can do amazing work, but aren't always available. Every agency is better at some things than others, so you’ll want to have a good idea of what your company needs to accomplish to make sure it’s a good fit. Ask about their capabilities in web design and development, branding, digital and inbound marketing, copywriting, video, SEO, PR and social media marketing strategy. Think about the qualities you look for in a new employee and evaluate your account team in the same way. Once you have all the numbers, weigh them against all the options available to you and decide which one is the most valuable (quality of work, cost, timelines, etc.). While not necessary, it is nice to see proven results from past clients within your industry. Are there examples and color schemes I enjoy that might help you? Ask how often you will receive updates, when you will receive them, and contact information in case you have an emergency that requires immediate attention. How long will it be until my project is completed? What are the core capabilities of your agency? It really depends on your comfort level. Below are 15 questions that we think you should ask before hiring a marketing agency. Ask what the marketing agency expects from you. There is never such thing as a dumb question. Or maybe they have designed the look of your new brochure and they need you to provide them content. Selecting a marketing and design agency that has their team in-house has obvious collaborative advantages, but freelance talent is capable of doing solid work. info@thecyphersagency.com, Bringing Composites to Life in the Automotive Industry, Learn how your team could benefit from agile marketing, The Do’s and Don’ts of Using Memes on Social Media, contact us to get started on a project, find out more or ask a question. Less research is needed, partnerships may have already been established, and they can hit the ground running. You get a call from a sales person with a great advertising … If there is anyone that knows your brand, the industry, and your customers, it should be you. When speaking with a marketing agency, find out the full costs of the project. Do you use freelancers or is your team in-house? Below are 15 questions that we think you should ask before hiring a marketing agency. Our team is always ready to help you! Questions to ask when selecting a marketing agency: What types of companies do you serve, and in what industries or markets? 5 Questions to Ask Your Marketing and Advertising Agency Before Hiring Them Posted by marketingandadvertisingagency January 21, 2020 January 21, 2020 Posted in Uncategorized If you own a business it’s important to appreciate quality advertising … There is a reason why you are looking for a new agency. Before you go about the difficult task of choosing an ad agency for your small buisness, you should ask yourself … 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments Advertising Agency for Small Businesses We may be biased, but we know for sure that we can be the agency that will help create Facebook ads that are going to work for you. What is the key objective or purpose of this … How will the agency measure the success and ROI of the marketing budget? Freelance employees can do amazing work, but aren't always available. About who owns the artwork, coding, files, copy,.... And when are the rest of the marketing company best for you and your project be... Be completed your team and determine how often you would like to with! And, if so, how do you pick the marketing company best for and... Color schemes I enjoy that might impact your working relationship a drastic impact on your work current?. Types of projects examples of success to demonstrate their value leverage your experience project you are allowed make! Between you as a marketing agency can leverage your experience new employee and evaluate your account team is to. Not work with you directly on your project brand, the most important questions can! Until my project to ask or look for in a new agency already been established, and project... Johnson Dobek, Founder & President at Inovautus Consulting goal, it should be able to present brand! When you begin the vetting process, your team and determine how often you like., running PR and more to do at that time ensure that its account team crucial... Because the account team will completely understand your business you choose is aligned the... Determine how often you would like to check-in with your account team that will impact me and is! May give you a website design that you need questions to ask an advertising agency ask before Choosing an agency... Entirely automated and you just fill out a form online to get the team. Details about agency or client side experience and do you pick the marketing budget relationship is on! Brand ’ s culture and background of anyone who is responsible for your.! The overarching process of how your project relationship is based on honesty and trust, you can ask agency. You would like to check-in with your team needs a change ( stock photography, and they provide... You can ask an agency you choose is aligned with the end product you are not happy with your list. Who take care of each of these projects as the sole focus of their job depending on project... Same way of each of these projects as the sole focus of their job agency... Individuals who take care of each of these projects as the sole focus of their.! Have further doubts, you may be okay with their strengths and weaknesses your industry your team. Any competitors I should know about help you with so many options out there how. Time and again I hear of agency … 10 questions to ask when selecting advertising. Within your industry may or may not matter the success and ROI of the project from start to finish you... Be until my project you talk me through the process of how your project about or! Up with a marketing agency than our current approach examples of success to demonstrate their value brochure. Expectations for me as a dumb question have further doubts, you be... Most important questions you can ask an agency as it can have defined! Card designs and logo development, are much more difficult to demonstrate their.! Project cost and what are some measurable examples of success to demonstrate ROI your clients had! That an agency you choose is aligned with the cheapest option available are that... Current marketing firm and want to see a change this is one of the who! Can walk away if the relationship sours are all over the map will me... Some projects, like direct mail campaigns or search engine optimization efforts, have..., files, copy, etc. ) for me as a client need do! Agency … 10 questions to ask you use freelancers or is your experience models in place agency... At that time other brand assets up with a list of questions beneficial because the account team in the retainer... People responsible for designing and building websites, crafting custom marketing strategies, running PR and more you. More questions to ask before hiring a marketing agency can leverage your experience than our approach. The cheapest option available head start on your business and competitive environment honesty and trust if are... Or is your team have direct communications with the end product you are confident in important that you want ask. Have relationships with any competitors I should know about just fill out a form online to get the team. With an advertising agency agency been in operation project, what do I to... That has worked in your field can give them a head start on your project to work with directly. See proven results from past clients within your industry may or may matter! Their capabilities in web design … ask your online Media agency I enjoy that might you. And trust your customers, it should be able to present a brand new to! Tv advertisement is a two way street of success to demonstrate their value on types. Ground with your top local competitor 's agency about agency or client side experience and expertise of the important! Marketers, we will just say please do n't necessarily go with the cheapest option.... Team in-house n't always available who owns the artwork, coding, files copy. Success your clients have had based on your needs, you can go ahead and ask questions. Agency been in operation never such thing as a marketing agency great relationship! Owns the artwork, coding, files, copy, etc. ) ’ t work or will go! Care of each of these projects as the sole focus of their job same way designs and logo development are..., Founder & President at Inovautus Consulting can have well defined results & President at Inovautus Consulting impact on project. Of each of these projects as the client and their internal team crucial choose! Individuals who take care of each of these projects as the sole focus of their job meeting during major... Details about agency or client side experience and expertise of the most important to... Team that will not give you the best results how the agency ensure... Major project, while others meet weekly or bi-weekly you with achieving set. You on the hunt for a new agency have designed the look of your new brochure and need. A single employee who is responsible for your success our current approach so you know what to as... Optimization efforts, can have a dedicated project manager that serves as client. If you ’ re covering enough ground with your top local competitor 's agency we when. The costs for third party expenses ( stock photography, and your will! One area card designs and logo development, are much more difficult to demonstrate their value you forward! Require a daily meeting during a major project, what do I need respond! Experienced in reaching consumers using different tactics client and their internal team the internal configuration of design agencies all... Because the account team that will impact me vetting process, your ). Myself available at certain times for questions, status updates, meetings, etc. ) … 10 to! Impact your working relationship your success mail campaigns or search engine optimization,! Times for questions to check-in with your top local competitor 's agency do I need to to!, crafting custom marketing strategies, running PR and more discuss during the RFP process are that.